Guidance straight from OCR on how to tackle the Questions for Sect A on G325:

And a minimalist summary of what to cover...

QUESTION 1.A
paragraph 1 should be an introduction which explains which projects you did. It can be quite short.

paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.

paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say.

paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.

paragraph 5 short conclusion

Remember it's only half an hour and you need to range across all your work!

QUESTION 1.B

para 1 Intro: which of your projects are you going to write about? briefly describe it

para 2: what are some of the key features of the concept you are being asked to apply? maybe outline two of the theories/ideas of particular writers briefly

para 3; start to apply the concept, making close reference to your production to show how the concept is evident in it

para 4: try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

para 5; conclusion

Again remember you only have 30 minutes and that you really need to analyse the finished production, rather than tell the marker how you made it

Markscheme - Jan 09 G322

G322 Jan09 Mark Scheme and Report

Markscheme - Jun 09 G322

Mark Schemes Jun 09

Markscheme - Jan 10 G322

Mark Scheme Jan 10 - all units

Markscheme - Jun 10 G322

G322 Mark Scheme June 2010

Markscheme - Jan 11 G322

G322 Jan 11 Mark Scheme

G322 Tv Drama Jan 09 Exam Paper

G322 Tv Drama Jan 09 Exam Paper

G322 Tv Drama Jan 10 Exam Paper

G322 Tv Drama Jan 10 Exam Paper

G322 Tv Drama Jun 09 Exam Paper

G322 Tv Drama Jun 09 Exam Paper

G322 Key Media Concepts Jan 2011 Exam Paper QP

G322 Jan11 QP

AS Good (level 3) example answer G322 Tv drama Exam & Film Ind (from 2010 Primeval)

G322 62 Marks - Section b Film

AS Not so good example answer for G322 fine on Tv drama and Very bad on Film Ind - what to avoid! (from 2010 Primeval)

G322 47 Marks - Section b Film Industry

AS Good example answer G322 Tv drama Exam & Film Ind (from 2010 Primeval)

G322 62 Marks - Section b Film

AS high level answer G322 Tv Drama & Film (from 2010 Primeval)

G322 75 Marks - Section b Film

AS Media - Good Answer on whole exam paper G322 Q1 & Q2

02_AS_A_Level_MediaStudies_UnitG322_June2009_HighLevelResponseQ1+Q2

AS Media - Good Answer on Film Industry G322 Q2

04_AS_A_Level_MediaStudies_UnitG322_June2009_Q2only_Film_HighLevelResponse

This was a high level response

G322 - Key Media Concepts (TV Drama) Jun 2010 QP

G322 Jun10 QP

G325 - Critical Perspectives Exam Paper Jan 2011 and Markscheme

G325 Jan11 QP

G325 Mark Scheme Jan 11

G325 - Critical Perspectives Exam Paper June 2010 and Markscheme

G325 Crit Pers Jun 10 Exam Paper

G325 Mark Scheme Jun 10

Another great idea for doing a brilliant evaluation!

Make a powerpoint with lots of sounds, images, clips of your videos, sound extracts (use Garageband to cut up music, use Quicktime or iMovie to clip video)...

Bring to media and open in KEYNOTE - the mac version of powerpoint - and then you can record your powerpoint with you talking and clicking through the bullets etc and this can then be exported as a movie....see the below videos for how to do this and an exemplar...

If you have to use slideshare but want audio???

Firstly you need to log into our ARCHIVE.ORG account --> www.archive.org
Username is = westhatchmediastudies
Password is = miss's surname and 1 (same as the other accounts we have)

Follow the instructions to upload (top far right button). Then watch the following on how to upload it into slideshare - then you embed into blogger as usual.

Use the Internet Archives (www.archive.org) for hosting the mp3 audio for your slidecast

View more presentations from Amit Ranjan.

Electronic Teacher Feedback

Print outs have been distributed...remaining copies in C23....This file not printing quality.

GOOD IDEA :-) Use our feedback to snag your videos AND inform your discussions of your work in your evaluations!! :-)

2011 showcase TEACHER feedback all - 12 & 13

View more documents from J Thrasher

Yr13 Evaluation - Music Video Screenings - Audience Feedback

Yr13 Evaluation – Music Video Screenings – Audience Feedback

Creative Exemplars - Behind the Scenes

Creative Exemplars - Showing your editing decisions

Creative Exemplars - Filming the Showcase/Test Screening

Year 12 Exemplar Evaluations

We don't really have much in the way of this at the moment to show you, including at A2, so my best suggestion for exemplary work in terms of presentation of your work which the exam board (OCR) says 'must be presented digitally', is to look at the work on this blog for Yr13 evaluation --> Miley Cyrus & Vixens work. The work on filming the processes of the film 'Mute' are also excellent...think about how you can emulate and expand what they have done..the more creative the more marks you will be getting (as long as the content is good of course!). These are the latest of the best work from Yr12 so this is 2011 work...check out the competition! Click the 'Creative Ideas' Label -->

Obviously the content is different but the ideas aren't - use the questions as a starting point.

Use the guidance to tell you what to cover

Make notes in advance of what you're going to discuss or 'present'

MAKE YOUR PRESENTATION AS INTERACTIVE AND MULTIMODAL AS POSSIBLE!!

Multimodal just means using many modes - so use Video, Photos, Audio and get them together in one place - rather like a web page or blog (now you know why we use blogs for the coursework submission!).

The exam board are very keen to move away from essay style answers and want exciting, imaginative, colourful, sound and motion filled evaluations so get your thinking caps on and beat the competition! (Some 11,000 other Media Studies A-level students to compete against - you're aiming to be in the top 10%).

As I think of, and find new ideas, I'll post them here -->

The Evaluation Questions - Yr12

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 2: How does your media product represent particular social groups? 

Question 3: What kind of media institution might distribute your media product and why?

Question 4: Who would be the audience for your media product?  

Question 5: How did you attract/address your audience?  

Question 6: What have you learnt about technologies from the process of constructing this product?

Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

 

Yr12 Guidance on Evaluation Questions

This guidance is in the teaching pack you were given at the beginning of the year...

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

You must include something on: film genre, narrative, form, style, and construction.

a. Genre ‑ demonstrate some understanding of the conventions of your chosen genre, and use some real film examples to illustrate this

Show some awareness of how you have followed/challenged genre conventions

This would usually include some discussion of

• Typical characters/istics/behaviour

• Typical events that take place

• Typical themes

• Typical iconography ‑ mise‑en‑scene, lighting, setting

b. Narrative structure ‑ you should be able to identify the way films are conventionally structured, and you should be able to identify how your film is structured, and whether it conforms to this pattern or breaks it. You will need to talk about the whole film as well as the opening

Key terminology:

• classic narrative pattern

• equilibrium

• disruption

• resolution etc

You will then need to talk about specific narrative techniques you have used in your sequence. Key terms you could use are:

• Real time

• Ellipsis

• Linear

• Parallel

• Dual

• Cross cutting

• Flashbacks

• Action and enigma codes

You should talk about the character roles you have included and how they move the narrative along. Terms you may use are: Villain, Victim, Hero, Princess, Protagonist, Antagonist etc

c. Form ‑ you should be able to identify what the typical features of an opening sequence actually are, and whether or not yours follows the typical format or not. You could also think about function ‑ does your sequence do the job an opening sequence is supposed to do. Use some real examples for comparison.

d. Style ‑ identify the way your film looks and feels. Talk about the soundtrack, dialogue, graphics, pace, rhythm, colours. Identify the shooting and editing techniques you used to construct your sequence and the impact they have. Camera work, framing, continuity, and binary opposites are relevant here. Use some real examples for comparison

Question 2: How does your media product represent particular social groups?

Focus on one or two areas in some detail ‑ eg age, gender, nationality, profession, state of mind, race, religion. Use real examples for comparative material.

Identify specific decisions you have made with examples to illustrate how you have constructed a particular representation

Explicit deconstruction is required ‑ eg dress/gesture/action codes, also setting and behaviour, relationships etc

Don't forget your film could have been made about anyone or anything

Question 3: What kind of media institution might distribute your media product and why?

Think about what the question is actually asking

Identify your production company and the kinds of films they make. Can you name a similar example? Who are you trying to reach with your film?

Identify the kind of distributer who may get behind your film to promote and distribute it. Can you name a real example?

Identify the kinds of platforms that your film could be exhibited. Can you name some particular examples?

You could use real film examples for comparison.

Question 4: Who would be the audience for your media product?

Describe the kind of audience you had in mind when producing your film. There is a clear link here between all the other questions, particularly 3.

You may identify them through the following:

Age

Gender

Nationality

Lifestyle/attitude to life

Tastes in media

Film consumption habits

Fandom/expertise

You may also want to use the following terms:

Broad/niche

Mass audience

Core or primary

Secondary

Local, national,

& international

Demographic

Question 5: How did you attract/address your audience?

This is where you may draw on and develop points made previously. You are approaching them from a different angle though. Notice the word your.

You would be advised to focus on:

• Pleasures (including pain!)

• Fears

• Audience appeal/engagement/potential or actual reactions

• Relevance of themes, plot, setting, characters

You could identify the techniques and tactics that your audience are used to and say how you have used those to gain their attention

Techniques/tactics you may have used:

• Choosing a genre popular with your audience

• Conforming to expectations

• Use of narrative twists, shocks and surprises

• Choice of film style

• Editing techniques ‑ montage, continuity, seamless

• Suspension of disbelief

• Build up of enigma

Question 6: What have you learnt about technologies from the process of constructing this product?

Think about the nature of the question.

Use the correct names and terms: brand names, spellings, terms like non linear editing, digital technology, auto‑focus etc

Imagine you were doing the project again, or a new project or advising someone else

• What would you do differently with the benefit of hindsight?

• What do you know that you didn't know before?

• What advice would you pass on?

• What are the advantages/disadvantages of different technology used

• What could you have done, but didn't

Focus your answer on:

Use of hardware ‑ camera, lighting, tripod, dolly, track, ‑techniques used Use of software ‑ different types, techniques used

You may have learnt something in relation to the following:

• Ease of use
• Health and safety
• Handling issues
• Portability
• Quality issues
• Flexibility
• Scope
• e-Creative possibilities

Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Your focus should be ‑ what have you learnt. This requires you to identify the benefits of doing the prelim task. Provide specific examples to support your points.

Summarise the brief for each task at the start of your answer.

Refer to the different stages of production to help focus your points.

You are advised to focus on the following areas:

*  The planning process including audience issues, location, reccies,storyboarding, permissions

*  The process of running a shoot, including the roles, working to a shooting script, shot order, how much to shoot, running on the action, achieving a seamless narrative, master shots etc.

*  The editing process, including capturing, using a timeline, re‑ordering etc

*  The evaluation process, including different types of feedback, organising focus groups etc

*  Working as a team

WHAT IS REQUIRED FOR COURSEWORK

Must be a group project

Must demonstrate clear evidence of individual contribution

An electronic portfolio, providing evidence of research, planning, production and evaluation

• A preliminary exercise

• A 2 minute opening sequence for a fiction film, including titles and a soundtrack

You can make a start on your coursework research and planning straight away. For example:

Research:

>  Genre moodboard

>  Reading around the films on the screening list

>  Organise your own group screenings; keep a record

>  Discussion of films that have inspired you

>  Storyboard a short sequence from a film and analyse it

>  Analysis of a selection of genre stills ‑ mise‑en‑scene, character, camera

>  Analysis of a film website of your choice

>  Exploration of Barthes, Propp, Todorov and Propp theory ‑ apply to a film you

            have seen

Planning:

• Recces of possible locations for filming
• Selection of actors
• Test shots and sequences
• Brainstorming ideas
• Planning a treatment and a script

Recommended reading:

ONLINE - Use the Key and Core Theory Blogs, Mediaknowall, Wikipedia, Media Magazine (username and password on poster in C23) etc

General points

           

~  There needs to be a knowledge base to each answer

~  You must illustrate your points with specific, developed examples from your own film sequence

~  Assume your examiner knows nothing about you, this area, your film or chosen genre.

~  Provide proper context in your answers.

~  Explain/describe the context clearly before analysing something ‑ put them in the picture

~  If you have used music/sound effects you must identify track and source. If you use film references, you should identify director and date eg:

My sequence is similar to the opening of the well‑known horror/thriller 'Scream' (Craven, 1996), because…

~  Answer the question specifically. Don't ramble ‑ stick to the point. Link back to the question

~  Summarise your answer at start or end

~  Personalise the language of your answers to your project ie 'film opening sequence', not 'media product'

~  You should integrate real film references and your audience feedback into the relevant answers i.e. Qu's 1 – 7

~  Question 1 answer should cover a wide range but not a huge depth ‑you can develop your points in later questions

~  It may be advisable to provide a short, descriptive outline/summary of your film at the start so everything else that follows makes sense. You could include a cast and crew list, and production context ‑ dates, filming locations etc.

A WORD OF WARNING on the exemplars

Just to let you know some pertinent things to bear in mind

1. These blogs and video evaluations were created the FIRST year of this new specification and new method of evaluation began...(this is the THIRD year) so these are 2009...

SO - check out the new 2011 work from some Yr12s..they're fabulous ideas... click the Creative Ideas Label -->

2. There is room for SIGNIFICANT IMPROVEMENT from then to now - for example a lot of your blogs are already better than these here (and so are other students')!

NEITHER of these video evaluations are deemed to be perfect, just amongst the best we have so far to show you so you must aim to IMPROVE on what you see here!

and so you know, these are the exemplars the exam board chose for the teacher training in the Autumn Term, 2010, so they must think they're good.

When I look at you - Miley Cyrus

Here's the music video:


and here's how she did her evaluation...although the music video itself isnt' the greatest, Megan did work on her own and her evaluation STYLE was greatly admired by the exam board!

NOTE - this is VIDEO! Not stills, not written evaluation like an essay!


Animatic

Creative Exemplars - DVD extras ideas

VOODOO CHILD - The Vixens

Here's the VIDEO and then the EVALUATION

MUSIC VIDEO - the Production


Here's the evaluation - it's TOO LONG but is the right QUALITY so aim for this quality but SHORTER!!

Part 1


Part 2


Part 3


Part 4


Part 5


So as you can see it's long but detailed. Your challenge is get that level of detail without boring the pants off the examiners (us) or the moderators (them)!

Their individual blogs
Amelia http://www.latymermusicvideo09amelia.blogspot.com/
Charlotte http://www.latymermusicvideo09charlotte.blogspot.com/
Holly http://www.latymermusicvideo09holly.blogspot.com/
Lauren http://www.latymermusicvideo09laura.blogspot.com/
GROUP BLOG
http://www.latymermusiccharlotteameliahollylaura.blogspot.com/

Yr13 - The EVALUATION QUESTIONS

Here are the questions that must be answered during the course of your evaluation:

1. In what ways does your media porduct use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Year 13 - Evaluation

SO you have to do your evaluation...what does that entail and what are the questions?

QUESTIONS HERE

Question 1 is a question about construction of music videos, album covers and websites. It's about theorists, forms and conventions, and comparison with real music videos, album covers, and websites

Question 2 is a marketing/institutions question

Question 3 is an audiences question
Question 4 is about New Media/ New Media Technologies

How would you break down the questions? What key areas of theory are relevant to each?


2. Have a look at the evaluation responses produced as exemplars on this blog (Vixens, Miley Cyrus). 
Have a look at the kinds of answers they gave, the theory they used to underpin their answers, the evidence they provided and how this was presented.


3. As a group, have a think about how you would like to approach your evaluation. One way would be to prepare for a group video evaluation like The Vixens. Another way would be to produce your own individual evaluation, using clips, images, and diagrams as evidence, something like Megan's work on Miley Cyrus. You may even come up with an alternative method, that will enable you to reach Level 4 for your evaluation.


4. Once you have worked out your approach, go back through your notes and work out what you can draw on, and what kinds of theory/class work will be really useful to you. Don't forget you have already produced a lot of the work. For example, you were asked to identify your target audience, audience appeal, genre etc in your pitch, and all this work was blogged at the time.


ABOVE ALL the evaluation needs to SHOW:

1. Critique and detailed analysis (just like you used on the REAL music videos!)
2. Understanding of forms and conventions used in the productions
3. How the ancillary tasks (web site/album art/magazine advert (2 of these 3)) combine with the main task (music video)
4. Demonstrating understanding of the significance of audience feedback
5. Skill in your choice of form you chose to present your evaluation
6. Excellent communication skills and use of digital technology and ICT throughout the portfolio