Year 13 - Evaluation

SO you have to do your evaluation...what does that entail and what are the questions?

QUESTIONS HERE

Question 1 is a question about construction of music videos, album covers and websites. It's about theorists, forms and conventions, and comparison with real music videos, album covers, and websites

Question 2 is a marketing/institutions question

Question 3 is an audiences question
Question 4 is about New Media/ New Media Technologies

How would you break down the questions? What key areas of theory are relevant to each?


2. Have a look at the evaluation responses produced as exemplars on this blog (Vixens, Miley Cyrus). 
Have a look at the kinds of answers they gave, the theory they used to underpin their answers, the evidence they provided and how this was presented.


3. As a group, have a think about how you would like to approach your evaluation. One way would be to prepare for a group video evaluation like The Vixens. Another way would be to produce your own individual evaluation, using clips, images, and diagrams as evidence, something like Megan's work on Miley Cyrus. You may even come up with an alternative method, that will enable you to reach Level 4 for your evaluation.


4. Once you have worked out your approach, go back through your notes and work out what you can draw on, and what kinds of theory/class work will be really useful to you. Don't forget you have already produced a lot of the work. For example, you were asked to identify your target audience, audience appeal, genre etc in your pitch, and all this work was blogged at the time.


ABOVE ALL the evaluation needs to SHOW:

1. Critique and detailed analysis (just like you used on the REAL music videos!)
2. Understanding of forms and conventions used in the productions
3. How the ancillary tasks (web site/album art/magazine advert (2 of these 3)) combine with the main task (music video)
4. Demonstrating understanding of the significance of audience feedback
5. Skill in your choice of form you chose to present your evaluation
6. Excellent communication skills and use of digital technology and ICT throughout the portfolio